7 Steps to Creating a Successful Small Business Marketing Plan

Small business marketing is all about determining the needs of your target market and then providing solutions to meet those needs.

These 7 steps are aimed at entrepreneurs starting a small business and those who want to create a successful small business marketing plan for an existing business.
Most small business promotions focus on how great their products and services are. Instead, you should educate your target market consistently and start building a relationship that will establish your credibility and trust. It is important to develop a marketing mindset. “Think Marketing” your products and services all of the time. It is very important to consistently market your products and services. Don’t fall into the trap of stop and go marketing. Some small business owners only market when sales are down.

You can’t have a successful small business without having a successful small business marketing plan. Effective small business marketing is the way to growth and profits

If you’re a small business owner or you want to know how to start a small business in the future, this simple 7-step plan will help you understand your business and your target market.

How to Start a Small Business Marketing Plan: 7 Steps
Begin the process by answering these questions:

1) Who — Who specifically is your target market? Who is your ideal client? What research can you do to find out more about your target market?

2) What — What products and services do your ideal clients want and need? What does your product and service do for your ideal client? What problems does your product solve for your customer? What are the solutions that your ideal client is looking for? What is your area of specialty that will differentiate you in the marketplace? What are the industry trends? What type of message will your ideal client likely respond to? What are you ultimately selling? For example: Are you selling eye glasses or are you selling vision? What is your unique mix of products and services? What is your pricing strategy?

3) Where — Where is your ideal client? Where is your customer located geographically? Where will you position yourself so they can easily find you? Where are the best places to get your marketing message to them? Will you speak to groups, hold seminars, or write a blog, newsletters or articles?
4) When — How frequently does your target market need to hear your marketing message? When are they most likely to buy your products and services?

5) Why — Why are you in business? Why do customers or clients buy from you? Why should they choose your product or service over your competition?

6) How — How does your customer buy your product or service? How are you going to reach potential buyers for your services and products? How will you communicate your marketing message? How will you provide customers or clients with the information they need to make their buying decision?

7) Marketing Mindset – Practice mastering a Marketing Mindset and you will be on the path to a profitable small business.

With these 7 steps, you can take action towards starting a small business marketing plan that targets new customers. “Marketing is about testing and evaluating your return on investment. But it’s primarily about helping people get what they want.” Master these small business marketing steps and you will be on the path to more profit and success as a business owner.

Business Bank Account

If you are looking to start a company and are trying to determine if a business bank account is required than ask you need to read this article. I will cover if you need a business checking account and if you do need one what the benefits of having a small company checking account will be.

Do you need a business bank account?

  • You don’t have any employees
  • Your small operation has no significant expenses
  • Most of your clients pay you on a per service basis (for example dog walker, hair cutter) as opposed to a per unit of production
  • Your total income is used annually for personal use
  • You have the ability to easily identify money from your company

If all the business questions above apply to your situation you don’t need to have a business bank account in most states, however it is best to check with a local accountant to confirm.

If you do require a business account at a bank then you will realize the Benefits of a Business Bank Account…

  • Avoid confusion between personal and business transactions
  • Increase your credibility when dealing with other organizations
  • Increase the number of options for you to get paid
  • May help in receiving small business loans
  • Required to incorporate your business(which has additional pros/cons)

Compare Small Business Bank Accounts

Comparing small business accounts is the next logical step in choosing a business account. There are thousands of options for you to choose from including free business checking account options, complete a-z solutions involving funding and extensive personal help.

My recommendation is to choose a free checking account to get you started and then proceed from there as your business grows. Keeping the costs down at the start can be a real benefit to many small business owners.

What Can A Small Business Marketing Consultant Do To Help You Grow Your Business?

Think back to the time you started your business. Chances are it was because you enjoyed being in a particular industry – you had a passion about your product or service, and wanted to share it with the world. But did you ever stop and say to yourself, “I can’t wait to market this business”? Probably not. That unfortunately is why many of today’s small businesses fail. The owners try everything they can think of to save their business, yet they miss out on the one opportunity that can turn their business into true success: hiring a small business marketing consultant.

A small business marketing consultant specializes in learning the top ways to market a business; creates strategies that will help businesses double, even triple their current profits; and teaches the most effective methods for increasing the bottom line of any business.

In today’s business world, there are two types of small business marketing consultants:

* Traditional small business marketing consultants

* Online small business marketing consultants

A traditional small business marketing consultant can help you create a marketing strategy using traditional tools. They understand how to advertise your business. They understand the importance of branding. They can help you write copy, and create dynamic promotional pieces. In short, they understand how to marketing your business well in the traditional environment.

But if someone has been in the marketing field for a number of years, and understands traditional marketing venues well, what they may not be good at is making the transition to the online world. And there is a world of difference between traditional and online marketing.

An online small business marketing consultant understands the same strategies used in traditional marketing. They understand advertising. They understand branding. They understand the importance for creating dynamic promotional pieces. But from there is where the differences begin.

An online small business marketing consultant realizes that you sell differently online than you do off. It takes different strategies, different copy, and different promotional materials to succeed online. Not only should a consultant provide you with traditional methods, but they should make sure these methods feed the online world as well.

For example, a postcard sent out direct mail has always been a successful tool. But if you send out that postcard asking for the reader to take one action step – heading to a website to sign up for a free report – you success rate for that postcard will improve dramatically.

While this technique may seem simple, there are many techniques just like this that can bridge the traditional and online world together, and make your business stronger and more profitable. It’s all in what you know – and whom you ask to help make it a possibility.

Copyright 2006 Vision Business Concepts Inc

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